One last review led to further reductions
After further review, the cost of 2018 season tickets for Ohio State football will be more than $50 less expensive than 2017.
The Ohio State University Board of Trustees finance committee endorsed new ticket prices for football at its November meeting Thursday. The full board will vote on the plan Friday.
President Michael V. Drake and Gene Smith, senior vice president and Wolfe Foundation-endowed athletics director, reviewed an earlier proposal for tickets and cut prices further.
“We paused, at the president’s request, to look at further reductions,” Smith said.
One change will see the cost of the showdown against Nebraska go from a proposed $180 to $120. Season tickets in 2018 would be $639 per seat – a decrease from this year’s $695 cost and lower than the initial proposal of $681.
Tulane remains the least expensive ticket in 2018 at $67. The rivalry game against Michigan is $197.
“This is the value of dynamic pricing,” Smith said.
The dynamic pricing system has been in place since 2013. The proposal maintains a discount of about 15 percent off the aggregate individual per-ticket price for public season ticket holders and 20 percent lower than per-ticket prices for faculty and staff.
Proposed 2018 Football Ticket Prices
The current student ticket price of $34 per game is expected to remain through at least the 2020 season.
The ticket price recommendations come from the Ohio State Athletic Council, a University Senate committee, and go before the trustees for final approval. The council is made up of students, faculty, staff and alumni and helps develop policies governing intercollegiate athletics.
Golf Course Membership and Daily Greens Fees
The trustees are also expected to consider a modest price increase for the university golf courses.
For the 2018 calendar year, alumni, faculty/staff and affiliate membership dues are recommended to increase by 2.5 percent. Ohio State student membership dues are recommended to increase by 2.1 percent, and daily green fees would increase by $5.
The membership dues increase would be used for capital reserve/replacement and for deferred maintenance. The daily green fees increase would be allocated as additional operating revenue.
A market comparison of daily fees and membership dues found the current rates are comparable to local courses for the quality and amenities provided.